MailChimp - An email marketing platform that is innovative, easy-to-use and free when you have less than 2000 list subscribers.
Email marketing is an extremely powerful tool. The potential of email marketing, when done right, is enormous and can be the making or breaking point for businesses that are looking to grow in an economy that is highly competitive.
WHO SHOULD TAKE THIS COURSE?
If you're new to the concept of email marketing and need to learn best practices to communicate with your target audience, then this course is for you. You will learn about the free features of MailChimp, how to manage a subscriber list and build great email newsletters.
PRE-REQUISITE: Please ensure you have a working MailChimp account, which is free to acquire. Simply visit www.MailChimp.com and sign up.
WHAT'S IN THIS COURSE?
- Learn safe email marketing practices
- Engage with your subscribers from the moment they sign up
- Capture leads on your website with MailChimp sign-up forms
- Build great looking newsletters to send to your subscribers
About the instructor
SHELLEY SPECIALIZES IN STRATEGIC INBOUND MARKETING SOLUTIONS FOR ORGANIZATIONS, AND INFORMATION TECHNOLOGY TRAINING FOR THE ADULT LEARNER.
Shelley has been an IT educator for over 15 years. She was the lead IT Instructor for Eastern Shore (NS) Community Education, guest instructor at Henson College (the adult continuing education division of Dalhousie University, Halifax) and a contract instructor with ctcTrainCanada - a corporate learning centre serving Atlantic Canada. Recently admitted to the Squarespace Developer Circle as a recognized Nova Scotia Squarespace Specialist, Shelley is also a graduate of the HubSpot Inbound Marketing Certification program and is currently pursuing Google AdWords Certification.
Her formal academic accomplishments include WebMaster Certification from Dalhousie University (Halifax) and a Diploma in Systems Analysis / Computer Programming. Having acquired additional training as an Adult Trainer at Henson College (Halifax), Shelley has gained significant experience with program design and delivery techniques suitable for the adult learner, and has applied these techniques to deliver cohesive & impactful online learning experiences.
Additional skills include communication, facilitation, community development and project management.
#CreateYourFuture #LifeLongLearning #MakeGreatThingsHappen
SPAM PENALTIES ARE HERE TO STAY:
- Understand the profound impact the Canadian Anti-Spam Law (CASL) has had on B2B email marketing
- Learn best practices to respect the law and avoid serious penalties
- Gain skills to send better emails